In 2012 Terra were looking for a new brand direction. The focus was moved onto their use of cutting edge technology and excellent boot design. The boots are now presented as high-tech pieces of machinery and highlight the years of innovation and R&D that goes into each one. To complement the new technical direction of the Terra brand I created detailed illustrations, not unlike the ones you may find in a scientific manual.
The Terra catalogue also had to reflect the new direction. Again I employed visuals that alluded to the hi-tech aspects of Terra boots. Featured photography such as the cover was treated as to appear like a futuristic city.
Terra Unity boots are aimed directly at the uniformed services such as the police and security personnel. This brochure presented the footwear in the same manner as a high tech gadget. The brochure was printed with an additional silver ink. I aslo created packaging and extra materials such as boot hangtags (seen below).